Frequently Asked Questions – InPlainSight

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If this is the first #inplainsight™ article you’re reading, I’d suggest you read the launch article first as I’ve probably answered a lot of your potential questions there but if not, feel free to carry on reading here…

Who are the postcards for?


Whilst I’m targeting these at people who struggle with their mental health (and those who love us through it), the cards are for anyone that’s struggling whether you need those self-esteem boosts every time you open your wallet or affirmations that people love you when you get one in the mail.

It doesn’t matter if you’re a guy leaving them on the Portakabin noticeboard for a mate to cheer him up, a teacher leaving one for your student to subtly encourage them to seek help or a friend that just wants to remind another friend how much they are loved and cared about.

These postcards have the potential to be seen by middle-aged farmers in Texas, young women in villages on a Philippine island, by teenagers in tiny towns across the world.  I don’t care if a postcard is thrown or dropped on the road; if a someone sees the message on it and decides to get help because of it, they will have done their jobs.

What kind of postcards will there be?

Honestly, it depends on whether this first run is successful enough to keep me self-funding, as each set/pack of 10 costs approximately £250 to create and print, but here are the other packs of cards I’d like to create:

  • Employment (sector specific to include relevant language, terminology and humour)
  • Adolescent mental health
  • Eating disorders
  • Military mental health
  • General self-esteem
  • Depression
  • Anxiety
  • PTSD
  • Psychotic mental health
  • Bereavement

Why are men getting the first run of Comfort Cards™?

Honestly?  Because they’re dying at a faster rate than any other demographic on the depression scale in the UK, US and Australia. And sure, there are charities and programmes trying to raise awareness of mental health illnesses and being open to talking about the dark stuff but I realised that so few of them are helping to start the physical conversation which is where the postcards come in.

Men don’t talk about their feelings however much we’d like to believe when watching chick-flicks and that resistance to talk is, quite simply, killing them.  How do I know this?  Because they’re telling me as much.  Whilst women are the ones who leave comments on here and engage with me on social media, my male readership is over 50% and many private messages and emails are from men reaching out to tell me they’re suffering in silence despite the family, friends and ‘steady’ life.

Sure, there are great physical campaigns out there with bus stop signs and beer mats, I’ve seen them, but they’re nearly always in cities.  My cards have the ability to be seen by everyone else!

How much are the Comfort Cards™ ?

For the moment they’re £1.50 each or 5 for £5 (exclusive of postage).  That’s to cover the cost of designing, printing and my time etc.  Sadly I’m not rich enough to be able to cover all the costs myself.  If I could, I would genuinely do all this for free!

How much I make from the postcards will give me a little money in my pocket to help further fund the next (potentially) several rounds of cards I have in mind.

Why are you charging for them?

Yes, charging people for trying to help them is a sticky subject and honestly, if you know me personally or have been following for a while you’ll know that I give so much of myself and my time if I know you’re struggling but I do, ultimately, want to be able to make a living from helping others so I have to start somewhere.

I don’t have enough disposable income to design, create and print them all by myself for free but I’m using the same format as a social enterprise; making a profit and putting it back in to the business to create more products/further my ideas.  I’m still entitled to attempt to make a living from it.

Where can I buy Comfort Cards™ ?

For the moment, I am selling them online exclusively through my Etsy store InPlainSightDesigns. However, I will be reaching out to independent and major stationary stores to see if I can have them physically stocked in shops. If you would like to consider stocking these cards in a store you own, wherever you are in the world, get in touch and let’s talk!

Can I buy the postcards for myself or for women?


It was actually never my intention to dedicate the first run of these cards for men, it’s just that when I began to research my ideas and I came across similar ideas, I realised how nauseatingly effeminate or corporate they were.    Everything from the statements to the colours and even the fonts appeared effeminate and though I love being a feminine woman at times, when it comes to mental health, I am all about brutal honesty.

So when it came to designing the statements and designs of the cards, I wanted to go more bold and ‘in your face’.  I wanted brutal statements, more gender neutral colours and more structured fonts, which many would call ‘masculine’.  We could be here all day if I explained the depths and cultural sensitivities of gender and how they’re represented in today’s society but I won’t.  Essentially, our culture is all about ‘strength’ and the colour blue for men and ‘kindness’ and pink for women and I wanted to recognise the blurred lines our cultural shift is going through at present.

Are you associated with a charity?

The short answer is ‘no’.

Why not? A few reasons but the biggest being that I didn’t want to have the pressure of playing by other peoples’ rules. I want to be able to say that I did this by myself and not have to worry about saying or doing the right thing according to a company rule book. I want to continue to be able to swear, use my dark humour and write what I like without worrying I’m going to get into trouble with someone at head office for it.

Can I make a donation even if I don’t want to buy anything?

The short answer is ‘of course’.  I’m not advertising that I take donations (because I don’t want anyone to feel pressured) but if you would like to make a contribution to help further mental health discussion without the bullshit, you are more than welcome to donate anything you wish through the JustGiving page here.

Maybe you’ve received a card and it’s helped you or maybe you lost someone and wish you could have sent them a card or maybe you just believe in what I’m trying to do.  Either way, it’s up to you but I’m grateful for anything I receive (even heartfelt emails!).

Can you customise the postcards?

From the perspective of designing them, no.  Oceana and I design in bulk so we can’t do one card with 10 different colour combinations to suit everyone; it’s just not viable at the moment.  It’s not to say that I won’t be able to in the future if these are successful but for now, the designs will be sold ‘as is’.  However, the beauty of the cards in the first place is that you can customise them with your own personal message on the blank reverse side.

How do the postcards arrive?

Inside a cellophane sleeve in a nondescript envelope because it’s nobody’s business if you need the postcards for yourself or for others; I know you don’t need that broadcast to anyone; even the mailman.

I ship internationally but please be aware that depending on your location, it might cost quite a bit.  I’m working on trying to have a distributor in Australia which should make it cheaper for the Oceania Continent!

Are you doing anything other than postcards?

When it comes to products, for the moment the answer is no as I have so many cards that I want to design and print. However, I would like to turn some statements into prints/posters, beer mats and even bus stop signs to help spread the word. I also have a rough idea for an app but that’s a long way down the track for the moment.

I am, however, currently designing a 1 day course for employers to help them create and implement effective mental health policies. This will be a mix of explaining what mental health actually is, why it’s necessary to address in the workplace and offering workshops on how to help yourself and others through dark times.  If this is something that you feel you’d like to discuss with me in more detail for your workplace, please feel free to contact me here.

I think I’ve just about covered everything I can think of but if you have any other questions, please feel free to leave a comment here or get in touch through my social media channels or via my contact form.


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